{"id":143187,"date":"2022-01-18T12:14:06","date_gmt":"2022-01-18T12:14:06","guid":{"rendered":"https:\/\/www.iab.org.uk\/%d9%85%d8%af%d9%88%d9%86%d8%a9-%d9%82%d9%88%d8%a7%d8%b9%d8%af-%d8%a7%d9%84%d8%b3%d9%84%d9%88%d9%83-%d9%84%d9%84%d8%a3%d8%b9%d8%b6%d8%a7%d8%a1\/"},"modified":"2023-10-28T22:15:46","modified_gmt":"2023-10-28T22:15:46","slug":"%d9%85%d8%af%d9%88%d9%86%d8%a9-%d9%82%d9%88%d8%a7%d8%b9%d8%af-%d8%a7%d9%84%d8%b3%d9%84%d9%88%d9%83-%d9%84%d9%84%d8%a3%d8%b9%d8%b6%d8%a7%d8%a1","status":"publish","type":"page","link":"https:\/\/www.iab.org.uk\/ar\/%d9%85%d8%af%d9%88%d9%86%d8%a9-%d9%82%d9%88%d8%a7%d8%b9%d8%af-%d8%a7%d9%84%d8%b3%d9%84%d9%88%d9%83-%d9%84%d9%84%d8%a3%d8%b9%d8%b6%d8%a7%d8%a1\/","title":{"rendered":"\u0645\u062f\u0648\u0646\u0629 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0633\u0644\u0648\u0643 \u0644\u0644\u0623\u0639\u0636\u0627\u0621"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxovepcm-0dba54b8a045d8a32f682c64cadce8ba\">\n.avia-section.av-kxovepcm-0dba54b8a045d8a32f682c64cadce8ba{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.iab.org.uk\/wp-content\/uploads\/2022\/07\/shutterstock-1148795531-scaled.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='page-banner-id'  class='avia-section av-kxovepcm-0dba54b8a045d8a32f682c64cadce8ba main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_two_fifth  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-custom av-height-custom  container_wrap sidebar_right'  data-section-bg-repeat='no-repeat' data-av_minimum_height_px='350'><div class='container av-section-cont-open' style='height:350px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-143187'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxove1ry-c3e3a518c09af0b86fbde7c8e1ab6cd6\">\n#top .av-special-heading.av-kxove1ry-c3e3a518c09af0b86fbde7c8e1ab6cd6{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-kxove1ry-c3e3a518c09af0b86fbde7c8e1ab6cd6 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kxove1ry-c3e3a518c09af0b86fbde7c8e1ab6cd6 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-kxove1ry-c3e3a518c09af0b86fbde7c8e1ab6cd6 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kxove1ry-c3e3a518c09af0b86fbde7c8e1ab6cd6 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-1  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >\u0645\u062f\u0648\u0646\u0629 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0633\u0644\u0648\u0643 \u0644\u0644\u0623\u0639\u0636\u0627\u0621<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-143187'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-bolmqxd-a2ad4381dc12cd466237f903cb0f34f7 av_two_fifth  avia-builder-el-2  el_after_av_section  el_before_av_three_fifth  avia-builder-el-first  quicklinks-box first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-360pkde9-92c3442647edbbb9c9ee2b7078c27dca\">\n#top .av-special-heading.av-360pkde9-92c3442647edbbb9c9ee2b7078c27dca{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-360pkde9-92c3442647edbbb9c9ee2b7078c27dca .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-360pkde9-92c3442647edbbb9c9ee2b7078c27dca .av-special-heading-tag{\nfont-size:32px;\n}\n.av-special-heading.av-360pkde9-92c3442647edbbb9c9ee2b7078c27dca .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-360pkde9-92c3442647edbbb9c9ee2b7078c27dca av-special-heading-h2  avia-builder-el-3  el_before_av_iconlist  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >\u0631\u0648\u0627\u0628\u0637 \u0633\u0631\u064a\u0639\u0629<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<div  class='avia-icon-list-container av-30j123kh-2e65a423d60bf8c15b023eca2c75c968  avia-builder-el-4  el_after_av_heading  avia-builder-el-last '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-30j123kh-2e65a423d60bf8c15b023eca2c75c968 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-2vv5exu9-e1ecea04e205af2a6cf527595da8a86b avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue844' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: &lt;a href=&#039;https:\/\/www.iab.org.uk\/welcome\/&#039; title=&#039; \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0639\u0636\u0648&#039;&gt; \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0639\u0636\u0648&lt;\/a&gt;\"><div class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" ><a href='https:\/\/www.iab.org.uk\/welcome\/' title=' \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0639\u0636\u0648'> \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0639\u0636\u0648<\/a><\/div><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/p><\/div>\n<div  class='flex_column av-931066p-afee90b9b7e262488a635bf06252b062 av_three_fifth  avia-builder-el-5  el_after_av_two_fifth  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxovhaoz-2cd76844633bd11ba91856c2d2fb0d31\">\n#top .av-special-heading.av-kxovhaoz-2cd76844633bd11ba91856c2d2fb0d31{\npadding-bottom:10px;\ncolor:#0070e8;\n}\nbody .av-special-heading.av-kxovhaoz-2cd76844633bd11ba91856c2d2fb0d31 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kxovhaoz-2cd76844633bd11ba91856c2d2fb0d31 .special-heading-inner-border{\nborder-color:#0070e8;\n}\n.av-special-heading.av-kxovhaoz-2cd76844633bd11ba91856c2d2fb0d31 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kxovhaoz-2cd76844633bd11ba91856c2d2fb0d31 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-6  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >\u0645\u062f\u0648\u0646\u0629 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0633\u0644\u0648\u0643 \u0644\u0644\u0623\u0639\u0636\u0627\u0621<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-kxovizt3-01a46826a82233f6df40f44f1dcb4ac2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u064a\u062a\u0623\u0644\u0641 \u0645\u0643\u062a\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629 (IAB) \u0645\u0646 \u0645\u062c\u062a\u0645\u0639 \u0639\u0627\u0644\u0645\u064a \u0645\u0646 \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0639\u0645\u0644\u0648\u0646 \u0641\u064a \u0645\u0647\u0646\u0629 \u062a\u062d\u0638\u0649 \u0628\u062b\u0642\u0629 \u0648\u0627\u062d\u062a\u0631\u0627\u0645 \u0643\u0628\u064a\u0631\u064a\u0646. \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0645\u0646 \u0627\u0644\u0646\u0632\u0627\u0647\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u064a\u062a\u0648\u0642\u0639 \u0645\u0643\u062a\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0645\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0645\u062f\u0648\u0646\u0629 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0645\u0643\u062a\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629 (IAB).<br \/>\n\u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0623\u0639\u0636\u0627\u0621 IAB \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u0634\u0631\u064a\u0639\u0627\u062a \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0648\u064a\u0645\u0643\u0646 \u0627\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0630\u0644\u0643 \u0641\u064a <a href=\"https:\/\/www.gov.uk\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">www.gov.uk<\/a>.<\/p>\n<h3>\u0645\u062f\u0648\u0646\u0629 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0633\u0644\u0648\u0643 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0635\u0627\u062f\u0631\u0629 \u0639\u0646 \u0645\u0643\u062a\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u0629<\/h3>\n<p>\u064a\u062c\u0628 \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/p>\n<ol>\n<li>\u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0639\u0636\u0648 \u0623\u0648 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u064a \u064a\u062f\u062e\u0644 \u0641\u064a \u0639\u0636\u0648\u064a\u0629 \u0627\u0644\u062c\u0645\u0639\u064a\u0629 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0644\u0642\u0627\u0646\u0648\u0646 \u062f\u0627\u062e\u0644 \u0628\u0644\u062f \u0625\u0642\u0627\u0645\u062a\u0647 \u0648\u0648\u0636\u0639\u0647 \u0627\u0644\u062a\u0639\u0627\u0642\u062f\u064a. \u064a\u0646\u0637\u0628\u0642 \u0647\u0630\u0627 \u0639\u0644\u0649 \u0623\u064a \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u064a\u062a\u0645 \u0627\u062a\u062e\u0627\u0630\u0647\u0627 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u0646\u062c\u0632 \u0625\u0645\u0627 \u0644\u0635\u0627\u062d\u0628 \u0627\u0644\u0639\u0645\u0644 \u0623\u0648 \u0627\u0644\u0639\u0645\u064a\u0644 \u060c \u0623\u0648 \u0623\u064a \u0637\u0631\u0641 \u062b\u0627\u0644\u062b \u064a\u062a\u0637\u0644\u0639 \u0625\u0644\u0649 \u0645\u0643\u0627\u0646\u062a\u0647 \u0627\u0644\u0645\u0647\u0646\u064a\u0629.<\/li>\n<li>\u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0639\u0636\u0648 \u062f\u0627\u0626\u0645\u0627 \u0625\u0638\u0647\u0627\u0631 \u0645\u0639\u064a\u0627\u0631 \u0645\u0646\u0627\u0633\u0628 \u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u0647\u0646\u064a\u0629 \u0627\u0644\u0645\u0646\u062c\u0632\u0629 \u0648\u0641\u0642\u0627 \u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0629 \u0648\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629 \u0627\u0644\u0645\u0642\u0628\u0648\u0644\u0629 \u0639\u0645\u0648\u0645\u0627.<\/li>\n<li>\u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0639\u0636\u0648 \u0623\u0644\u0627 \u064a\u0633\u064a\u0621 \u0625\u0644\u0649 \u0633\u0645\u0639\u062a\u0647 \u0648\u0644\u0627 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0639\u064a\u0629 \u0623\u0648 \u0645\u0647\u0646 \u0645\u0633\u0643 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