{"id":143233,"date":"2021-12-11T11:34:18","date_gmt":"2021-12-11T11:34:18","guid":{"rendered":"https:\/\/www.iab.org.uk\/%d9%85%d9%86-%d9%86%d8%ad%d9%86\/"},"modified":"2024-01-12T07:52:23","modified_gmt":"2024-01-12T07:52:23","slug":"%d9%85%d9%86-%d9%86%d8%ad%d9%86","status":"publish","type":"page","link":"https:\/\/www.iab.org.uk\/ar\/%d9%85%d9%86-%d9%86%d8%ad%d9%86\/","title":{"rendered":"\u0645\u0646 \u0646\u062d\u0646"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kx1qwhig-02056f52eac795914f0b721113a9b01d\">\n.avia-section.av-kx1qwhig-02056f52eac795914f0b721113a9b01d{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.iab.org.uk\/wp-content\/uploads\/2022\/02\/about-us-banner.jpg);\nbackground-position:50% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='page-banner-id'  class='avia-section av-kx1qwhig-02056f52eac795914f0b721113a9b01d main_color avia-section-default avia-no-border-styling  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 avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-143233'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2k0ec5-5b7fc627aa0e133e782fc6c18cf6831e av_one_full  avia-builder-el-3  avia-builder-el-no-sibling  first flex_column_div  '     ><section  class='av_textblock_section av-kx1rk4v8-03fc68400dd45567149b8a7ea5919956 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>\u0642\u0627\u0645 IAB ... \u0644\u0644\u0645\u0647\u0646\u064a\u064a\u0646 \u0627\u0644\u0645\u0627\u0644\u064a\u064a\u0646 \u060c \u064a\u062f\u064a\u0631\u0647\u0627 \u0645\u062a\u062e\u0635\u0635\u0648\u0646 \u0645\u0627\u0644\u064a\u0648\u0646 \u0646\u0627\u062c\u062d\u0648\u0646<\/strong><\/h3>\n<p><strong>\u0645\u0639\u0647\u062f \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u064a\u0646 \u0648\u0645\u062d\u0627\u0633\u0628\u064a \u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a \u0647\u0648 \u0645\u0646\u0638\u0645\u0629 \u0639\u0636\u0648\u064a\u0629 \u0648\u0647\u064a\u0626\u0629 \u0645\u0627\u0646\u062d\u0629 \u062a\u0642\u062f\u0645 \u0645\u0624\u0647\u0644\u0627\u062a \u0641\u064a \u0645\u0633\u0643 \u0627\u0644\u062f\u0641\u0627\u062a\u0631 \u0648\u0643\u0634\u0648\u0641 \u0627\u0644\u0645\u0631\u062a\u0628\u0627\u062a \u0648\u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0644\u0644\u0623\u0639\u0636\u0627\u0621 \u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0627\u0644\u0639\u0627\u0644\u0645.<\/strong><\/p>\n<p>\u0647\u062f\u0641\u0646\u0627 \u0628\u0633\u064a\u0637 - \u0631\u0641\u0639 \u0645\u0633\u062a\u0648\u0649 \u0645\u0633\u0643 \u0627\u0644\u062f\u0641\u0627\u062a\u0631 \u0641\u064a \u0643\u0644 \u0645\u0646 \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0648\u062e\u0627\u0631\u062c\u0647\u0627 - \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0646\u0634\u0627\u0621 \u0645\u062c\u062a\u0645\u0639 \u0639\u0627\u0644\u0645\u064a \u0645\u0646 \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u064a\u0646 \u0648\u0627\u0644\u0645\u0647\u0646\u064a\u064a\u0646 \u0627\u0644\u0645\u0627\u0644\u064a\u064a\u0646 \u0627\u0644\u0637\u0645\u0648\u062d\u064a\u0646 \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0648\u0627\u0644\u0645\u0624\u0647\u0644\u064a\u0646 \u062a\u0623\u0647\u064a\u0644\u0627 \u0639\u0627\u0644\u064a\u0627 \u0648\u0627\u0644\u0646\u0627\u062c\u062d\u064a\u0646.<\/p>\n<p>\u0646\u062d\u0646 \u0646\u0642\u062f\u0645 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0645\u0639\u062a\u0645\u062f \u0648\u0627\u0644\u062f\u0639\u0645 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0645\u0646 \u0628\u062f\u0627\u064a\u0629 \u0631\u062d\u0644\u0629 \u0627\u0644\u0637\u0627\u0644\u0628 \u0648\u0637\u0648\u0627\u0644 \u062d\u064a\u0627\u062a\u0647 \u0627\u0644\u0645\u0647\u0646\u064a\u0629. \u0648\u0647\u0630\u0627 \u064a\u0634\u0645\u0644 \u0627\u0644\u0645\u0624\u0647\u0644\u0627\u062a \u0627\u0644\u0645\u0631\u0646\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u0638\u0645\u0647\u0627 Ofqual \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0647\u0646\u064a \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0648\u0627\u0644\u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629<\/p>\n<p><strong>\u0643\u0648\u0646\u0643 \u062c\u0632\u0621\u0627 \u0645\u0646 \u0639\u0627\u0626\u0644\u0629 IAB \u064a\u0639\u0646\u064a \u0623\u0646 \u0639\u0645\u0644\u0643 \u0648\u062d\u064a\u0627\u062a\u0643 \u0627\u0644\u0645\u0647\u0646\u064a\u0629 \u0633\u062a\u0646\u062a\u0642\u0644 \u0645\u0646 \u0642\u0648\u0629 \u0625\u0644\u0649 \u0642\u0648\u0629.<\/strong><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-8opcut-162f77c255d1567bd84b88afa1aea881 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  av-desktop-hide av-medium-hide av-small-hide av-mini-hide avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-143233'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-6wbbs5-df8f6f3d70127ea8f5e6525aca4dd1ea av_one_full  avia-builder-el-6  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyn7r6px-446d3ba8d1f1faee5d3fbd62b86a0d23\">\n#top .av-special-heading.av-kyn7r6px-446d3ba8d1f1faee5d3fbd62b86a0d23{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kyn7r6px-446d3ba8d1f1faee5d3fbd62b86a0d23 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kyn7r6px-446d3ba8d1f1faee5d3fbd62b86a0d23 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kyn7r6px-446d3ba8d1f1faee5d3fbd62b86a0d23 av-special-heading-h2 blockquote elegant-quote elegant-centered  avia-builder-el-7  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><span class=\"heading-wrap\">\u0623\u0639\u0636\u0627\u0621 \u0645\u062c\u0644\u0633 \u0625\u062f\u0627\u0631\u0629 IAB<\/span><\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-5me5w5-a19f1b7f0db0149e2494748428b4fc07 av_one_third  avia-builder-el-8  el_after_av_one_full  el_before_av_one_third  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyn7to28-d43da565ff8d5a8920177e21b399d752\">\n.avia-image-container.av-kyn7to28-d43da565ff8d5a8920177e21b399d752 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kyn7to28-d43da565ff8d5a8920177e21b399d752 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kyn7to28-d43da565ff8d5a8920177e21b399d752 av-styling- av-hover-grow av-hide-overflow av-img-linked avia-align-center  avia-builder-el-9  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.iab.org.uk\/janet-jack\/\" class='avia_image '  aria-label='03'><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-141343 avia-img-lazy-loading-not-141343 avia_image \" src=\"https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/03.jpg\" alt=\"\" title=\"03\" height=\"400\" width=\"400\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/03.jpg 400w, https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/03-300x300.jpg 300w, https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/03-100x100.jpg 100w, https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/03-80x80.jpg 80w, https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/03-36x36.jpg 36w, https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/03-180x180.jpg 180w\" sizes=\"(max-width: 400px) 100vw, 400px\"><\/a><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-kyn7uix5-a8d188267d8a4c54463fb2e2ad902348 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><a href=\"https:\/\/www.iab.org.uk\/janet-jack\/\">\u062c\u0627\u0646\u064a\u062a \u062c\u0627\u0643<\/a><\/h2>\n<p style=\"text-align: center;\">\u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-3li2at-13f0e92afc45028cd63ce5abdf266006 av_one_third  avia-builder-el-11  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyn7vt0b-5e27af3c1055397e2ea4d34f5e33c604\">\n.avia-image-container.av-kyn7vt0b-5e27af3c1055397e2ea4d34f5e33c604 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kyn7vt0b-5e27af3c1055397e2ea4d34f5e33c604 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kyn7vt0b-5e27af3c1055397e2ea4d34f5e33c604 av-styling- av-hover-grow av-hide-overflow av-img-linked avia-align-center  avia-builder-el-12  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.iab.org.uk\/sarah-palmer\/\" class='avia_image '  aria-label='05'><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-141345 avia-img-lazy-loading-not-141345 avia_image \" src=\"https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/05.jpg\" alt=\"\" title=\"05\" height=\"400\" width=\"400\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/05.jpg 400w, https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/05-300x300.jpg 300w, https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/05-100x100.jpg 100w, https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/05-80x80.jpg 80w, https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/05-36x36.jpg 36w, https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/05-180x180.jpg 180w\" sizes=\"(max-width: 400px) 100vw, 400px\"><\/a><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-kyn7wvbu-71b50b66070dedd04515efa5befe4655 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><a href=\"https:\/\/www.iab.org.uk\/sarah-palmer\/\">\u0633\u0627\u0631\u0629 \u0628\u0627\u0644\u0645\u0631<\/a><\/h2>\n<p style=\"text-align: center;\">\u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0644\u0644\u0639\u0645\u0644\u064a\u0627\u062a<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-31xrd1-6abf4e559115d89b90f912f336db4fe0 av_one_third  avia-builder-el-14  el_after_av_one_third  el_before_av_one_third  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyn7yjrw-cee7d0912b57e4c8e7bb58c3d80e6310\">\n.avia-image-container.av-kyn7yjrw-cee7d0912b57e4c8e7bb58c3d80e6310 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kyn7yjrw-cee7d0912b57e4c8e7bb58c3d80e6310 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kyn7yjrw-cee7d0912b57e4c8e7bb58c3d80e6310 av-styling- av-hover-grow av-hide-overflow av-img-linked avia-align-center  avia-builder-el-15  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.iab.org.uk\/siobhan-draper\/\" class='avia_image '  aria-label='02'><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-141347 avia-img-lazy-loading-not-141347 avia_image \" src=\"https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/02.jpg\" alt=\"\" title=\"02\" height=\"400\" width=\"400\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/02.jpg 400w, https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/02-300x300.jpg 300w, https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/02-100x100.jpg 100w, https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/02-80x80.jpg 80w, https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/02-36x36.jpg 36w, https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/02-180x180.jpg 180w\" sizes=\"(max-width: 400px) 100vw, 400px\"><\/a><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-kyn7znw3-c1a861d1810554959c187656dd582589 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\"><a href=\"https:\/\/www.iab.org.uk\/siobhan-draper\/\">\u0633\u064a\u0648\u0628\u0627\u0646 \u062f\u0631\u0627\u0628\u0631<\/a><\/h2>\n<p style=\"text-align: center;\">\u0643\u0631\u0633\u064a<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-9pgg11-ad13c4c58cc6c4b17270fd4fa8af3c80 av_one_third  avia-builder-el-17  el_after_av_one_third  el_before_av_one_third  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyn8utcy-32a3182c35b5dd29940e6ed78de9cec8\">\n.avia-image-container.av-kyn8utcy-32a3182c35b5dd29940e6ed78de9cec8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kyn8utcy-32a3182c35b5dd29940e6ed78de9cec8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kyn8utcy-32a3182c35b5dd29940e6ed78de9cec8 av-styling- av-hover-grow av-hide-overflow av-img-linked avia-align-center  avia-builder-el-18  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div 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src=\"https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/LouiseStewartDirector-1.png\" alt=\"\" title=\"LouiseStewartDirector\" height=\"400\" width=\"400\" itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/LouiseStewartDirector-1.png 400w, https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/LouiseStewartDirector-1-300x300.png 300w, https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/LouiseStewartDirector-1-100x100.png 100w, https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/LouiseStewartDirector-1-80x80.png 80w, https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/LouiseStewartDirector-1-36x36.png 36w, https:\/\/www.iab.org.uk\/wp-content\/uploads\/2021\/12\/LouiseStewartDirector-1-180x180.png 180w\" sizes=\"(max-width: 400px) 100vw, 400px\"><\/a><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-kyn8yba2-d174316df679a268e3caec9179280cfe '   itemscope=\"itemscope\" 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