Career tips

With the CBI, Britain’s business association, forecasting a 2.4% increase in the UK’s economic growth, it is predicted it will have a significant impact on the business world and the job market.  With lots of competition for vacancies looking for a new job can become a job in itself.  However, with careful planning you could soon be on your way to a new career.

Here are some top tips to help you on your path to success.

  1. Applying to the right companies

The job market is no longer dominated by the big name companies. Although larger business offer excellent opportunities for progression and a successful career it is also important to remember that small, high-growth companies also provide excellent opportunities, sometimes with more responsibility, involvement and rewards.

  1. Reliance on technology and social media

Hundreds of thousands of jobs are now posted on social media platforms including Twitter and LinkedIn. It is estimated that more than 500,000 jobs are tweeted monthly and this is expected to rise rapidly to two million a month during 2014. Therefore, it’s important to be active on social media or even start or contribute to a blog.  By using channels such as Twitter you can follow relevant businesses, jobs boards and recruitment agencies to view the latest vacancies as soon as they are posted.  The IAB has connections with several websites which assist with job searches.  Please see the career section of the IAB website for more information.

  1. Ensure you have the correct qualifications

Although having experience is important when looking for a job, qualifications can also have a big impact on gaining employment.  By choosing a qualification that will really help you take the next step in your career, not only are you developing vital skills and knowledge but you are also showing your commitment to your personal development.  It is important to make sure the course you choose is professionally accredited and delivered by a recognised training provider allowing it to add genuine value to your CVThe IAB’s full range of Ofqual accredited qualifications can be found here:

  1. 4. The value of work experience

As well as having the correct qualifications employers are increasingly looking for on the job experience.  Internships and work experience are excellent ways to gain further training and always look good on a CV.

  1. Changes to the recruitment process

Many companies choose to carry out strength-based interviews during the recruitment process rather than the traditional competency-based methods. This means it’s more important than ever to be prepared to speak about what you are good at and passionate about.  Employers are also requesting more innovative applications, especially in creative roles.

  1. Tailor your applications

It is vital to tailor every application, even if you have to alter your CV to make it more relevant for the role you’re applying for. Employers want to see why you would be the best person for their vacancy as opposed to others who apply. It is important to state what you can contribute to the business and why as well as showing your passion for the role.

  1. Take the initiative

Don’t wait for vacancies to be advertised! It is thought around 80% of vacancies are never publicised, and those that are advertised can attract hundreds of applications.  It’s a good idea to create a list of companies that you would like to work for and send your CV and a covering letter directly to the HR manager or another senior contact explaining your skills and experience.   

By checking a company’s social media pages or website you can also see if they have achieved positive financial results recently or won new clients as this may suggest the business could be recruiting.

  1. The importance of networking

Networking can prove to be a hugely valuable tool in landing your dream job.  Ensure that all relevant contacts know that you’re looking for work and what your strengths are. This may include former colleagues or clients, members of clubs and societies, extended family, friends or anyone else you can think of.

  1. Attract potential employers online

Based on the type of work you’re looking for, there’s a good chance that a potential employer will use the internet to decide whether you are a suitable candidate for their business. Therefore, it’s a good idea to ensure you are active on social media channels and that this presents you in the best possible light.  Your online reputation – or lack of it – may have a significant impact on your employment prospects.


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