Video

Pivoting your business

 Download the PDF to go with this video Transcript from the video Pivoting a company’s business model is not new but recently it seems to have become one of those new buzz words as business owners figure out how to respond to the Covid-19 crises.  Many companies are having to shift their business models quickly in order to survive.

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Creating an effective positioning strategy

 Download the PDF to go with this video Transcript from the video Today I’d like to talk about creating an effective positioning strategy. Right now, when we find ourselves in times of great uncertainty, the most important thing to do is to really understand what your business does and what problems it solves. This might sound obvious but, as

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Using scenarios to stress test your business

Transcript from the video Today, I’d like to talk about how using scenarios can be helpful to stress test your business in different circumstances and help alleviate some of the anxiety associated with extreme uncertainty. Right now is a particularly interesting time as the uncertainty we face will unfold over weeks and months not years. It’s important to try a

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