Gamers encouraged to check pay packets

Gamers encouraged to check pay packets
Gamers playing Angry Birds, The Sims, FIFA, Sugar Blast and others are to be targeted with adverts calling on them to check they are being paid properly following the annual increase in the minimum wage.
With younger workers among those set to benefit most from the rise, a 15-second animation paid for by the UK government will play during game play to remind players of the higher rates, with a link to the check your pay page.
Known as ‘reward video’, the adverts will run during natural pauses in game play and players will be incentivised to watch the entire video to gain an in-game reward such as coins, points or extra lives – for example, receiving an extra ‘bird’ when playing Angry Birds.
The National Minimum Wage rates increased on 1 April, with the largest-ever rise to the National Living Wage to £9.50 per hour.