Business Tip of the Month
At a glance
Article summary
Your LinkedIn profile is one of your most valuable personal branding tools, yet many people neglect the About section. This month's business tip explains how to use it as your personal mission statement, what to include, and how to test it with someone who knows you well.
Your LinkedIn profile is one of the most valuable pieces of personal branding that you possess. Get it right and it could really turbocharge your networking as well as your lead conversion.
Many people miss out on the all-important ABOUT section, though. This is NOT what you’re doing today, but is your chance to set out your own personal mission statement. Who are you, what drives you, what makes you special, why did you embark on your career, what are you proud of, and to cap it al,l a little bit of personal information.
Here are a couple of tips for you
- Write your About section and send it to someone who knows you well and ask them how it sounds?
- If you write the section in Word, then paste it directly into your profile, it will keep most of the formatting.
- If you feel really brave, you could even add a short About video of yourself to put on your profile
More in Business
You might also like
